Marketing Leadership
for Firms Built on Trust

I work with professional services firms and other B2B businesses in the $2M to $50M range whose growth runs on credibility and expertise: advisory firms, wealth managers, accounting practices, and boutique law firms.

These are firms that win business on reputation and referral, are usually founder or partner led, and do not have a marketing leader of their own.

The common thread is a firm whose reputation has outgrown how it presents itself, sitting on expertise that should be winning more business than it currently does.

If you have built something people trust and the marketing has not kept pace with the work, you are the kind of firm I work with.

A fractional CMO engagement with me can run $5,000-$12,000 per month, depending on scope and how much of the execution I am running directly.

At the lower end, I set the strategy and direction and oversee a focused set of priorities.

At the higher end, I am building and operating the full marketing engine month to month, which is closer to having a senior marketing department on retainer without the headcount.

Most fractional CMOs price only for strategy and advisory time. Because I build and run the engine myself instead of handing off a plan, the engagement covers both the leadership and the execution that would otherwise take several separate hires.

The Growth Diagnostic is a structured assessment of where your firm's marketing stands today and where AI can do real work for you.

It looks across seven dimensions of your marketing and growth function, and you receive the findings as a branded report you keep, whether or not we work together afterward.

The process is two sessions: a working session interview where I dig into your current marketing, positioning, and goals, and a delivery session where I walk you through the findings and the priorities I recommend.

The consultation is free with no obligation to continue, though most firms use it as the on-ramp into a larger build or an ongoing engagement.

With an agency, you hire a team you rarely see. The work gets passed between account managers and junior staff who run generic templated services, and the senior person who won your business is usually not the one doing it.

With me, you work directly with one senior operator who sets the strategy and then builds and runs the engine personally.

I use AI tools — including Claude/Cowork, Apollo.io, n8n.io, instantly.ai, just to name a few — to deliver the output that used to require a full team, which is what makes the single-operator model work at the scope these firms need.

You get senior-level judgment on every part of the work instead of junior execution against a template, with one person accountable for everything that gets built and every result it produces.