Beyond SEO: A Guide to Generative Engine Optimization (GEO)

The front page of the internet is now a conversation, not a list of links. AI is shaping how users ask, learn, and decide — and they do it without sending users to a traditional results page.

This shift isn't incremental — it’s architectural. And it demands a new way of thinking about how brands show up in the world of AI. Welcome to Generative Engine Optimization (GEO).